How To Target And Re target Facebook Audience Hello there. In this module, I’m going to walk you through on how to target
and re target your Facebook audience through Facebook Ads Manager and
This strategy is only applicable once you have your e-mail list and
engagements on your site. For targeting, I’m going to guide you on how to create lookalike audience with Facebook Ads Manager and for re targeting I’m going to be utilizing Facebook Pixel.
Lookalike audience is an approach that allows you to reach out to new
people that are likely to be interested in your product or service.
You do not have to compile all your data or statistics to get this approach
running. What you need is your e-mail list to be uploaded to Facebook Adverts Manager.
To create a Lookalike Audience, go to Adverts Manager at your Audiences
section. Click Create Audiences at the top left and then select Create a Lookalike Audience from the drop down.