How To Build Your Facebook Pixel And Event Conversions
Hello there, in this module, I will be walking you through on how to build
your Facebook Pixel and Event Conversions.
Facebook Pixel combines the functionality of the Facebook Conversion
Pixel and the Custom Audience pixel into a single pixel.
Through that combination, you can now build your audiences with Facebook
Pixel instead of relying on conversion pixel and Custom Audience pixel. If you are still utilizing these 2 features, it is recommended to upgrade to Facebook Pixel.
To create your Facebook Pixel, click on your Ad Account in your Business
Manager. Next, click on Tools from the top menu and from the drop-down
menu, select Pixels.
On the next page, make sure your Facebook Pixel has been selected on the top left and then click on Create a Pixel button located at the middle column.